The Popular New Christmas Tradition …created by a DAD.

2017 initial run sold out! Stay tuned where to purchase in retail for 2018!

The Reindeer

Cute & Cuddly.
Children interact with it.
Children move it.
Children name it.
Take it anywhere.
A true Christmas friend to your child.
No stress for Parents.
Engages with the children.
It’s the first gift from Santa – and it arrives early!
Children can touch it, hold it, & love it.
Purpose: To help Santa get to know each child even better.
Cuddle it & it creates more of a bond.
A yearly Christmas tradition for all to enjoy!
Dad made, parent approved!

The Story

This holiday legend from long ago,
is a very special story that all should know.

A little reindeer with one antler small,
miraculously changed Christmas once and for all.

You see, this clever young buck had thought of a way
to help Santa out, before he left in his sleigh.

Now in early December, the reindeer arrive
to help bring the Christmas spirit alive.

A new family tradition for all to enjoy,
an early Christmas present for every girl and boy.

How It Works

In early December the Reindeer In Here book and plush “magically” arrive for your child, setting the stage for a new yearly Christmas tradition.  It’s their FIRST gift of the holiday season from Santa — and it came early!  As the parent surprises their child with this unexpected early Christmas present, they introduce them to the special “untold” story of the reindeer.

As the story unfolds, the child learns that many years ago Santa asked his reindeer for some help in learning about each child’s true Christmas wishes. Santa told his reindeer that while he knew of children all over the world, only some wrote him letters — so he wanted a way to KNOW EACH CHILD BETTER! One special little reindeer who was born with one antler smaller than the other and big blue eyes quickly suggested a way. The little reindeer said Santa should send some of his reindeer EARLY in the month of December to stay with the children so Santa could learn as much as possible about each child – where they live, what they like, what they don’t like, what they do each day, where they go, who their family is, and where Santa should leave presents on Christmas Eve. Then every night while the child sleeps with the reindeer next to him or her, the reindeer writes notes to Santa detailing their daily adventures.

From that moment on, the bond begins with the child and their reindeer as they uncover what they should do with it every day leading up to Christmas. After naming their own reindeer, the child is encouraged to show it around, taking it to a different place each day, both inside and out of the house so that when Santa comes on Christmas Eve, he knows as much as possible about the child, how good they’ve been and exactly where to deliver the presents.

On Christmas Eve, the child should put their reindeer under the tree so it can greet Santa.  After Santa finds the reindeer, it will go with him to guide his sleigh back to the North Pole until next year — when the child’s Christmas reindeer will return in early December to see his friend once more!

This holiday tradition will unfold for many years to come as the child looks forward to that magical time of year when their very own special reindeer comes back to see them again!

About The Creator

Adam Reed never had any intention of becoming a children’s book author. Before his daughter was born in 2015 and he became a dad, he had a dream. In it he heard a voice tell him two things: “write children’s books,” and the title of what would become his first book, BEE IN THE SEA.

The next morning he woke up, and while at the gym on the treadmill he wrote that book, BEE IN THE SEA, from a literal stream of consciousness.  Not having any idea where it emanated from Adam came home and told his wife he thought he had written his first children’s book.  To both of their complete surprise, he had.  Over the next year he found his illustrator, revised, edited and completed the final version of the book.

BEE IN THE SEA was then published and has since gone on to be awarded three first place Royal Dragonfly Awards, including Best New Author, a first place Purple Dragonfly Award, and a finalist award in the Next Generation Indie Book Awards.   It is currently available on Amazon.

After the success of BEE IN THE SEA, and about a month before his daughter turned one in January, Adam happened to be browsing in a store leading up to Christmas.  He was looking for something to start creating holiday traditions with his family and only came across one option — an elf.  As he looked at it and dug into the story he was taken aback by how creepy it looked, how intimidating the story was to children, and how stressful the “tradition” came to be for parents.  

With that, he struck out to create a fresh NEW Christmas tradition not only for his family, but for children and families all over the world.  In doing so he vowed to take all the negatives of the elf, and turn them into positives, creating a magical story, an adorable plush, and a holiday brand that would bring a new meaning to family traditions at Christmastime for years to come.  He hopes that with REINDEER IN HERE he has done just that.

Although never intending to be an author, Adam has always been a storyteller.  When not being a dad, he is President of Los Angeles-based Emmy nominated production company, Thinkfactory Media, one of the most prolific scripted and unscripted production companies in the business.  He has created and produced over 500 hours of television — producing such notable series including Gene Simmons Family Jewels (A&E), Marriage Boot Camp: Reality Stars (WEtv), Mama June: From Not to Hot (WEtv), and Sun Records (CMT).  He was the youngest producer ever to be listed in the Hollywood Reporter’s exclusive Reality Power List.

Adam is also an accomplished commercial director, having been shortlisted at the Cannes International Advertising Festival, and having directed the largest campaign ever in the history of the Partnership for a Drug Free America.  That campaign was not only credited with curbing ecstasy use in America, but also garnered Adam national and international acclaim.  It went on to become one of the most successful commercial campaigns ever created.  Adam continues to direct commercials and collaborate with some of the leading advertising agencies in the world.

Adam lives in Playa Del Rey, California with his wife and young daughter, which is who both of his books are dedicated to. He recently welcomed a son, and promises that his next book will be dedicated to him.

The Buzz

As featured in…

Reindeer in Here has officially solidified its place as the only bonafide direct competitor to Elf on the Shelf

- PR News Channel

Reindeer in Here doesn’t want to narc on your kids; he just wants to tag along until Christmas

- Newsweek

In countdown to Christmas, Reindeer in Here gives Elf on the Shelf a run for its money

- Daddyhood

Reindeer in Here eclipses demand for Elf on the Shelf

- Pittsburgh Post Gazette

.. Inviting the Reindeer into your home means no stress for parents


Elf on the Shelf has a new rival – and you’re going to love him… He is cuddly and adorable

- Today's Parent


Buy Now

Stay tuned where to buy Reindeer In Here in retail and online for the 2018 Christmas season!


News and Updates

Honest Reviews: REINDEER IN HERE Eclipses Demand For Elf On The Shelf

REINDEER IN HERE won’t be available until Black Friday, and already the manufacturer is preparing for a sell-out. It appears that in this first head-to-head matchup that pits the Reindeer against the Elf, it’s round one for the Reindeer. REINDEER IN HERE was designed...

99.1 KGGI: Goodbye, Elf on the Shelf. Hello, Reindeer in Here??

Elf On The Shelf Has Competition With “Reindeer In Here” The holidays are almost here and that means Elf on the Shelf will soon be making his return to homes across the country. While some families look forward to the tradition of the scout elf hiding in different...

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4 days ago

Reindeer in Here

From one dad to every other dad and the moms who stand by them and the children they love...Happy Father's Day from Reindeer In Here. I am proud to say that Reindeer In Here was CREATED BY A DAD. All I wanted was to create a Christmas tradition for my kids that would celebrate positivity, individuality, and wouldn't stress out parents while doing it. I can't wait to share this hit tradition with those of you this year that haven't experienced it yet so you can see the look on your children's eyes when their Christmas friend shows up in early December from Santa. Happy Father's Day!
-Adam Reed, Author/Creator Reindeer In Here
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5 days ago

Reindeer in Here

TWO NEW CHARACTERS! Meet ZIG & ZAG...the mother and son cross-eyed penguins who haven't walked straight in quite a while! Everyone at the North Pole loves them! Look for them in this years BRAND NEW edition of #ReindeerInHere! Keep your eyes peeled for limited quantities at CHRISTMAS IN JULY events at specialty retailers all across the country!
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7 days ago

Reindeer in Here

LIMITED QUANTITIES...coming in JULY!! Make sure you have tagged your local retailer to carry it! All you retailers who ARE carrying it for CHRISTMAS IN JULY...tag yourselves below!
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