News and Updates

Red Carpet Report: New Holiday Tradition: Ditch the Elf and Get ‘Reindeer in Here’ for a Positive, Inclusive Gift for Your Littles #ReindeerInHere #GiftsforKids #Christmas #Giving #Video

That’s right, we said it… it’s that time of the year when our children are looking forward to Santa’s visit and they are on their best behavior.

Since 2005, many of the parents that we know from our MomTV days, have added the ‘elf’ to their holiday preparations and in the dark of night, move it around the house… keeping their littles “on their toes” and best behavior. The toy is based on a Christmas-themed story, written in rhyme, that tells how Santa Claus knows who is naughty and nice.

In recent years, a dad, who created ‘Reindeer In Here’ thought the elf was a bit too scary for his kids and wanted to create a POSITIVE Christmas tradition for his children that celebrate their individuality and the message that BEING DIFFERENT IS NORMAL. Instead of an elf spying on your kids for Santa, Reindeer In Here helps Santa get to know them and their needs and wishes in a positive way!

More About Reindeer in Here Reindeer In Here (book and plush set) is a Christmas friend sent by Santa as the first gift of the holiday season to get to know each child and celebrate that BEING DIFFERENT IS NORMAL. The children are encouraged to take the reindeer plush with them anywhere and everywhere on daily adventures so that it can learn about the uniqueness of each individual child and help Santa deliver their true Christmas wishes.

Isn’t it time to make your holiday tradition one that is positive and exciting for our children, rather than fearful and punitive?

We love this gift set and hope you’ll get it before they sell out like they did the first year (2017) they were available to purchase.

Oh, and, we’re not the only ones who think Reindeer in Here is awesome… it’s the most awarded toy for 2018 too.

Where to buy? Don’t wait to buy this gift. It’s best to give in early December for the full experience leading up to Christmas. Buy online and get a free Reindeer in Here shipping box too. Click to buy https://reindeerinhere.com/shop/exclusive-box-set/

View the full article here.

The BLAST: ‘Jersey Shore’ Stars’ Kids Love Reindeer in Here

“Jersey Shore” stars Ronnie Ortiz-Magro and Nicole “Snooki” Polizzi are the latest stars to get their kids a Reindeer in Here in preparation for the holiday season.

The plush reindeer comes with an accompanying book it’s the first Christmas gift Santa sends to them. It arrives at each child’s house in late November or early December.

As the story goes, the reindeer’s job is to help get Santa to know each individual child even better over the whole month of December. Then on Christmas Eve, the child puts the reindeer under the tree to go back to the North Pole with Santa until he returns next December for the tradition to continue again.

Last Christmas, Honey Boo Boo and her sister Pumpkin were the first stars to get behind the craze.

View the full article here.

Romper: The Reindeer In Here Will Inspire Your Kid To Behave, Without Giving You A Holiday Headache

Every parent wants to give their child a sense of magic and wonder during the holidays, and for millions, that wonder includes posing a certain red-clad doll around the house to supervise the festivities. But if you’re looking for a more hassle-free way to delight your kids this season, there’s a new option: The Reindeer in Here is a new holiday toy that provides the fun for kids, without the stress for parents.

Created by a TV producer and dad who was looking for a new Christmas tradition for his two young children, the Reindeer is a wide-eyed plush toy with an accompanying storybook explaining its origins. As the official Reindeer in Here site explains, parents can give the fuzzy friend to their child right at the start of the holiday season as Santa’s first gift. Kids are encouraged to take the deer with them throughout the day, so he can learn more about them, their families and friends, and their favorite things. He reports back to the North Pole every night, all the better to help St. Nick select just the right gifts to deliver. On Christmas Eve, the Reindeer should be put under the tree, where Santa will take it back home until the next year.

Not to discourage the Elf on the Shelf fans; there’ll always be a place in our heart for the little guy. But for parents who need a break from the nightly strategizing, or who just want to bring something different to their celebrations, the Reindeer in Here is a terrific choice. Here are some of the reasons why:

1. You Don’t Have To Pose It

No more poring over Pinterest trying to find new places to put the toy. (Tree? Done that. In the fridge? No room.) No more springing out of bed at 1 a.m. to move the elf because you forgot, and you don’t want to face the kids’ accusing looks as they tell you, “Hey, Sparkles was here yesterday!” Nope, the Reindeer in Here eliminates that migraine-inducing tradition completely. All the tradition asks is that your child take the reindeer “on different adventures each day.” For a preschooler, “adventure” can translate to “burying it under a pile of LEGOs” or “going to Target.” (Just don’t leave the deer behind in the shopping cart.)

2. It’s Not Creepy

Rather than giving a miniature spy permission to report on your kids’ good (or bad) behavior to a major authority figure, the Reindeer focuses on a “positive core message.” Instead of keeping track of every time the kids sneak a sugar cookie, it sends nightly notes to Santa about the child’s personality and preferences. Parents can write the notes on behalf of the deer, but this is strictly optional.

3. It Celebrates Differences

If you look closely at the Reindeer in Here, you’ll notice that one of its antlers is slightly shorter than the other. That’s not a manufacturing defect; that’s part of what makes the toy special. The toy is intended to teach children that “being different is normal,” and that their own individual traits are something to be proud of. According to the story, the Reindeer is also the one who thinks outside the box and finds a way to help Santa become better acquainted with the children on his list. Since kids don’t write him many letters anymore, the deer volunteers to be the one to get to know the kids and send his findings up to the North Pole.

4. It Won’t Break Your Budget 

The Reindeer in Here is available in selected retail outlets or online; the toy alone is $20 in stores or $22 on Amazon. You can also get the book and toy shipped in a festive box for $34 through the website. Other options include just the Reindeer in Here: A Christmas Friend book, or a package of coloring and activity books. There’s also a “Best Friend Bundle” featuring the Reindeer’s snowman bud, Cane; a “Night Before Christmas” bundle that includes a cookie plate for Santa and another for reindeer treats; a cute baby blanket; or even a three-pack of fuzzy thermal reindeer socks.

5. It Won’t Get Forgotten After New Year’s

Unlike your kids’ other stuffed animals that get tossed under the bed or left in the corner of the den, the Reindeer is a holiday-only toy that goes back to Santa on Christmas Eve, where it stays until next December. So you all can bid the cute deer a fond farewell after just a few weeks of playing (when the initial excitement will have worn off anyway), and your child will have the fun of anticipating its return when the holidays roll around again.

View the full article here.

USA Today: Elf on the Shelf vs. Reindeer in Here: Which is the best fit for your family tradition?

Thanks to Elf on the Shelf and Reindeer in Here, families have more options than ever when it comes to establishing a new holiday tradition.

But which is the best fit for you?

To help you decide, we laid out the details for your side-by-side comparison. But first, a little background:

Elf on the Shelf is the established option. Since it debuted in 2005, more than 11 million have been sold, according to CNN.

It was created by twin sisters Chanda Bell and Christa Pitts and their mother, Carol Aebersold, and was based on their own family tradition of putting an elf around their house during the holidays.

Reindeer in Here is the newcomer, but it’s rapidly growing in popularity.

Billed as a low-maintenance, less-stern tradition, it sold out when it debuted last year. It received awards by a slew of parenting organizations, including Mom’s Choice Awards, National Parenting Product Awards and The Toy Insider.

What are the major differences?

Reindeer don’t hide like the elves do (which means no panicking to remember to hide him in a new spot before the kids wake up). Kids are encouraged to take their reindeer wherever they go. Elves aren’t allowed to be touched because they might lose their Christmas magic.

MORE: 25 places to hide your Elf on the Shelf this holiday season

While elves are scouts for Santa and report on children’s behavior, reindeer are friends of Santa and children and share wishes between the two.

And now, here’s everything else you need to know:

Elf on the Shelf

Story: Santa has Scout Elves that help him with his naughty and nice lists. Families adopt an elf, who watches while kids are awake and then flies back to the North Pole each night to give Santa a report on their behavior. When the elf returns home, he finds a new hiding spot and waits for children to find him. But, kids aren’t allowed to touch the elf or he/she will lose its magic.

The catch: First, parents need to remember to move their elf each night. They’re also tasked with finding new – and more intricate – hiding spaces. It’s more difficult than you think. But isn’t the kid’s excitement worth all the effort?

Cost: $29.95 for the starter kit, which includes an elf doll and a hardcover book about the tradition.

When it starts: Many elves return from the North Pole the last week of November, leading up to Dec. 1 (a time known as Scout Elf Return Week). But, all elves are different and some wait until the second week of December.

Accessories: Let us count the ways! Not only do elves come in male and female and with different skin tones, you can buy them clothes, paper crafts and shrink-and-send letters to Santa. They also have pet helpers, including a reindeer and a Saint Bernard puppy.

Reindeer in Here

Story: The reindeer is the first Christmas gift of the year from Santa. He can go everywhere with your child: The playground, the store and to bed. Each night, the reindeer communicates your child’s wishes to Santa. On Christmas Eve, children put their reindeer under the tree so Santa can take him or her back to the North Pole, where they’ll live until early next December.

The catch: Not much. Maybe that the reindeer will get dirty from going everywhere with your kid. And there’s a chance it could get lost. But other than that, it’s a special tradition that requires almost no effort from parents.

Cost: $29.99 in stores and $32.99 on Amazon for the starter kit of reindeer plush doll and storybook.

When it starts: Dec. 1 through Dec. 24.

Accessories: Though Reindeer in Here is new, he comes with a lot of extras. You can get a wishing jar that comes with 24 cards to write down Christmas wishes and coloring and sticker book. Branded merchandise includes socks, blankets, mugs and treat plates.

View the full article here.

Good Housekeeping: This New “Reindeer in Here” Toy Is the More Positive Version of Your Christmas Elf

This cutie is all about celebrating differences instead of catching kids acting naughty.

If a certain red elf is already giving you stress dreams about coming up with 25 creative ideas, a new Christmas tradition is here to give busy parents a break. Reindeer in Hereis a new toy all about spreading a positive holiday message — without requiring family members to dream up new, elaborate poses every day for four weeks.

The adorable plush reindeer also comes with his own Christmas story, but this one is about celebrating our differences versus judging actions as naughty or nice. Here’s how it works:

  • Early in December, your reindeer “arrives” from the North Pole.
  • The reindeer stays with your child and writes “notes” back to Santa about their Christmas wishes.
  • Parents don’t have to hide or move the reindeer, but the story encourages the children to take their reindeer on different adventures throughout the month.
  • On Christmas Eve, the reindeer flies back to Santa at the North Pole until next year.

Author Adam Reed launched the book and toy combo last year, when it sold out on Amazon on Black Friday within two hours. Reviewers praised the toy as a way to incorporate some holiday “magic,” but without the behind-the-scenes work or “creepy” spying. The only issue: Several people found that their kids got very attached and didn’t want their reindeer to leave on Christmas Eve!

The plot of the book itself offers a sweet takeaway: Santa Claus wanted a way to better know children around the world besides receiving their letters. That’s when the reindeer narrator — who has two different-sized antlers — came up with a different idea: Have the reindeer stay with the kids during December and share with Santa what they want for Christmas.

“To be different is normal,” he says. “I’ve got one antler small. Thinking different will fix this problem once and for all!”

The emphasis on celebrating each child (and creature)’s uniqueness may offer a welcome alternative to people who dislike the connotations of Elf of the Shelf. While some families really do love their elves and find them helpful in encouraging good behavior, some pediatric psychologists and professors specializing in surveillance technology have spoken out against the toy for creating paranoia and normalizing a Big Brother-like presence at home.

Unlike the elf, this toy has no rules about who can touch him and when. The book also leaves it wide open as to what kinds of activities children can do with their reindeers. It could be as simple as going to the store or picking out a Christmas tree, or an opportunity to plan some service-focused outings that give back, like a visit to a toy drive or community kitchen.

If you’re looking to shelve your elf for good and give the reindeer a try, you can order the book and stuffed animal on Amazon for $33, or just the reindeer toy for $22. Act fast though — given how fast it sold out last year, you’ll want to order now before the holiday shopping seasons really kicks in. Then enjoy putting your feet up as your kids actually play with it without any work on your part.

View the full article here.

Woman’s Day: This New “Reindeer in Here” Toy Is the More Positive Version of Your Christmas Elf

This cutie is all about celebrating differences instead of catching kids acting naughty.

If a certain red elf is already giving you stress dreams about coming up with 25 creative ideas, a new Christmas tradition is here to give busy parents a break. Reindeer in Hereis a new toy all about spreading a positive holiday message — without requiring family members to dream up new, elaborate poses every day for four weeks.

The adorable plush reindeer also comes with his own Christmas story, but this one is about celebrating our differences versus judging actions as naughty or nice. Here’s how it works:

  • Early in December, your reindeer “arrives” from the North Pole.
  • The reindeer stays with your child and writes “notes” back to Santa about their Christmas wishes.
  • Parents don’t have to hide or move the reindeer, but the story encourages the children to take their reindeer on different adventures throughout the month.
  • On Christmas Eve, the reindeer flies back to Santa at the North Pole until next year.

Author Adam Reed launched the book and toy combo last year, when it sold out on Amazon on Black Friday within two hours. Reviewers praised the toy as a way to incorporate some holiday “magic,” but without the behind-the-scenes work or “creepy” spying. The only issue: Several people found that their kids got very attached and didn’t want their reindeer to leave on Christmas Eve!

The plot of the book itself offers a sweet takeaway: Santa Claus wanted a way to better know children around the world besides receiving their letters. That’s when the reindeer narrator — who has two different-sized antlers — came up with a different idea: Have the reindeer stay with the kids during December and share with Santa what they want for Christmas.

“To be different is normal,” he says. “I’ve got one antler small. Thinking different will fix this problem once and for all!”

The emphasis on celebrating each child (and creature)’s uniqueness may offer a welcome alternative to people who dislike the connotations of Elf of the Shelf. While some families really do love their elves and find them helpful in encouraging good behavior, some pediatric psychologists and professors specializing in surveillance technology have spoken out against the toy for creating paranoia and normalizing a Big Brother-like presence at home.

Unlike the elf, this toy has no rules about who can touch him and when. The book also leaves it wide open as to what kinds of activities children can do with their reindeers. It could be as simple as going to the store or picking out a Christmas tree, or an opportunity to plan some service-focused outings that give back, like a visit to a toy drive or community kitchen.

If you’re looking to shelve your elf for good and give the reindeer a try, you can order the book and stuffed animal on Amazon for $33, or just the reindeer toy for $22. Act fast though — given how fast it sold out last year, you’ll want to order now before the holiday shopping seasons really kicks in. Then enjoy putting your feet up as your kids actually play with it without any work on your part.

View the full article here.

aNb Media: Reindeer in Here Readies for Holiday, International Expansion

More than 1,200 retailers, such as Learning Express and Hallmark, are stocking up on the new Reindeer In Here plush & book gift set in time for holiday 2018. In addition, current international distribution agreements have been met with South Africa and Canada and talks are in the works with UK, Australia, Ireland and other international distributors.

The product made its official launch on Black Friday last year and immediately sold out on Amazon in just two hours. Since then, it’s received nine industry awards to become the most awarded Christmas tradition brand of 2018, according to the company.

In early December, the Reindeer In Here book and plush “magically” arrive for children, setting the stage for a new yearly Christmas tradition. As the parent surprises their child with this unexpected early Christmas present, they introduce them to the special untold story of the reindeer. As the story unfolds, the child learns that many years ago Santa asked his reindeer for some help in learning about each child’s true Christmas wishes. Santa told his reindeer that while he knew children all over the world, only some wrote him letters — so he wanted a way to know each child even better. One different little reindeer who was born with one antler smaller than the other and big blue eyes quickly suggested a different way to solve Santa’s conundrum. The little reindeer told Santa he should send his reindeer early in the month of December to stay with the children so Santa could learn as much as possible about each child. Then every night while the child sleeps with the reindeer next to him or her, the reindeer writes notes to Santa detailing their daily adventures. On Christmas Eve, the child will put their reindeer under the tree so it can greet Santa. After Santa finds the reindeer, it will go with him to guide his sleigh back to the North Pole until next year.

View the full article here.

Tubey Toys: Toy Review: A New Christmas Friend…that you don’t have to move each night…- Hug, Share Holiday Wishes with Reindeer in Here

Parents! Rejoice! Although I love moving around our Elf every night, I do forget, because I’m tired and human, so learning about the latest in Christmas traditions has got my heart ring-ting-ting-a-ling with such a clatter!
Reindeer in Hereis a new Christmas tradition that you and your children will love! Not only does it evoke the spirit of Christmas, but it also teaches such a valuable message. From the creative mind of father and writer, Adam Reed, not to mention President of Thinkfactory Media – the man behind some of my favorite must-see reality TV shows. Reindeer in Heretakes you on the magical journey of a very different reindeer’s new special purpose.
Don’t confuse this new tradition with the adventurous and mischievous Elf on the Shelf who cannot be touched in fear he will lose his magic, Reindeer in Here promotes hugs, play, and making new memories together. Reindeer in Here also promotes a very positive message of togetherness and the wonder of the holiday season, and a very simple and prolific message that: “being different is normal.” Each Reindeer in Here comes in a beautifully designed gift box with an adorable plush Reindeer and a special book titled, Reindeer in Here A Christmas Friend, outlining instructions for parents and instructions for the kiddos once they receive their new Reindeer in Here. The book is cleverly and beautifully written in a very fun to read rhyme scheme by Reed, and the book is also colorfully illustrated by artist, Izzy Bean. After reading the story, be sure to go to the Reindeer in Here website and learning more about his friends like Cecilia (like sa-seal-ya who has a permanent smile), Zig and Zag (cross-eyed penguins), and more friends to get to know.
The story takes us back to the beginning of time where the celebration of Christmas first became a tradition with gifts. Santa Claus had no way of telling what little children wanted for their Christmas wishes (of course, modern technology allows him to “see” all, now!). Santa turned to his reindeer for advice, and only one sweet little reindeer stepped forward, and this little reindeer had uneven antlers and looked very different from his brothers and sisters who had larger, more pronounced antlers.
“Although we’re all reindeer, and look somewhat the same, like children we’re different beyond just our name,” says the little Reindeer in Here, which is such a true and precious statement. The book continues to talk about how even though some children may look different, we all have the same heart, and we all want to have our Christmas wishes fulfilled.
The Reindeer in Here stays small for your child’s small hand, and his small size just makes it easier for him to hug. You can personalize your book by writing in your child’s name to make it extra special. At the end of the story, your kiddo can even name their new Reindeer in Here. Reindeer in Here arrives at beginning of December and leaves Christmas Eve with Santa Claus. Fluffy and intricately designed, his big blue eyes have that Christmas twinkle in them, and his soft fur is so cuddly! Be sure to stay tuned to our YouTube channel for a magical Christmas video coming soon.
Reindeer in Here has already received The National Parenting Center Seal of Approval for 2018, among other prestigious awards like the 2018 Hot Diggity Dog Award, two awards in the Book and Preferred Choice categories for Creative Child Awards, and more! You can start your own Reindeer in Here tradition for $29.99 and can be purchased on Amazon, and in stores at Learning Express and in Hallmark stores, or you can go to www.ReindeerinHere.com to see which of your local stores carry this sweet holiday tradition in the making using their easy to use store finder. You should know that Amazon is slighty more expensive, but if you have Amazon prime, it’s worth the extra cost to get your new Reindeer in Here in hand within two days!
Big thank you to Reindeer in Here for sending us a new way to get us in the holiday spirit! We are so happy to be a part of this amazing story – being different is normal! I can’t wait to share this magical tale with my little ones … when the time is right, of course. First, we must feast on candy for Halloween!

View the full article here.

Shabby Chic Boho: REINDEER IN HERE, A TRUE CHRISTMAS FRIEND

I love going to everyone’s blogs to see what their Elf On The Shelf has been up to each night.  I guess it’s the magical feel of a mischevious little elf that makes it exciting.  I realize that not everyone feels my excitement when it comes to this beloved Christmas tradition.   As much as I love finding elves on the shelf on blogs and social media sites, I equally hate when people are being rude and obnoxious on the posts.  For those that fall into the latter category, or if their elf is taking a vacation this year, how about a  Reindeer In Here instead?  A person would have to be a downright scrooge not to fall in love with these plush, adorable, reindeer. What some parents will find appealing is that you don’t have to move the Reindeer at night like you do the Elf on the Shelf.

I received a Reindeer In Here gift set for review purposes and I can’t wait until December to show it to the kids. I just about ruined their Elf on the Shelf experience last year, but that’s a whole other post. Unlike the Elf on the Shelf, Reindeer In Here spends the month of December getting to know your tots and helps each individual child learn to celebrate that BEING DIFFERENT IS NORMAL. Please see below to learn more.

You can use the online store locator feature at reindeerinhere.com or even buy it on Amazon. If you use my link to make a purchase, I will receive a small commission at no extra charge to you. Amazon Reindeer In Here

There are several options to purchase Reindeer In Here, you can buy the plush Reindeer sold separately, the Reindeer In Here book also sold separately, or, you can buy the Reindeer In Here and the follow along book, gift set. There are three options and one adorable theme to celebrate being a kid. They can take their new friend anywhere and everywhere and it’s absolutely okay to touch their reindeer. Its magic will not disappear because the magic is in the eye of the beholder. Amazon says it best with it states that “Reindeer In Here enhances holiday fun while instilling in youngsters feelings of love, acceptance, and continuous good cheer!”

View the full article here.

Life of Dad: EPISODE 259 – ADAM REED

ON THE SHOW

Adam Reed talks with The Life of Dad After Show host, Art Eddy about how he came up with a new invention which started a new holiday tradition for his family and other families around the world. Adam also shares with Art how a children’s book came to him in a dream and how that idea led to an award winning book. The guys also talk about the many joys of being a dad.

ABOUT ADAM REED

Adam Reed is a father of two young children in LA. He cherishes being a dad. By day he’s a Hollywood  TV producer, but what he loves most in life is being a dad to Peyton, and Weston. He created a new Christmas tradition last year called Reindeer in Here initially for his own family when he couldn’t find a viable positive option to Elf on the Shelf, which he saw has having many negative attributes.

Reindeer In Here in under one year’s time is now an Amazon #1 New Release, an Amazon #1 Best Seller, and has won six major awards. Some of the awards were the Gold Mom’s Choice Award, and Best Book of the Year for the Creative Child Magazine Awards.

Now to see people truly responding to the reindeer character and its unique friends in the book Adam wrote, the story, Christmas tradition, and core message of ‘different is normal,’ really means so much to Adam.

Adam is the founder and CEO of Reed’s, a brand whose mission is to create “BIG stories for tiny people” through creativity and innovation.  Always the storyteller, Adam is also the President of Emmy winning production company Thinkfactory Media.  He lives in Playa Del Rey with his wife Jennifer, and their two children.

ABOUT THE LIFE OF DAD AFTER SHOW

If you are looking for more of these types of podcasts check out the rest of the Life of Dad After Show podcasts. 

We are pleased to have another podcast here at Life of Dad, and we focus the show on dad bloggers. Each week, host Art Eddy showcases a father in the dad blogging community. The topics range from sports to movies to comics to video games to technology to parenthood to anything that comes up, really. Absolutely nothing is off-limits at The Life of Dad After Show…Enjoy! Find us on iTunes, Google Play, Stitcher Radio and iHeartRadio.

View the full article here.

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