November 2017

Daddyhood: Shelf the Elf: How a dad and a toy reindeer plan to end the menacing rule of Santa’s creepiest helper this Christmas

Move over Elf. And say hello to Reindeer in Here. Reindeer in Here is the brainchild of a dad, who like so many parents, had enough of “that Elf” and its negative nature. “The Elf just sits there on a shelf, moves around from room to room, and basically spies on the kids,” says Adam […]

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POPSUGAR: Parents Who Hate Elf on the Shelf Will Appreciate This Vicious Takedown Courtesy of Reindeer in Here

For any parent who hates the idea of the Elf on the Shelf (he is super creepy, TBH), whether you participate in the charade for the kids’ sake or not, you’re about to bow down to a new Christmas tradition: Reindeer in Here, Santa’s newest helper who just openly sh*t-talked your elf. Created by a

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Cafe Mom: The Elf on the Shelf Has a New ‘Nicer’ Rival: Reindeer in Here

The holidays are fast approaching, which means it’s almost time for the arrival of Christmastime’s most controversial guest: the Elf on the Shelf. To some, the Elf is a beloved harbinger of Christmas cheer. To others, he’s that creepy little f-cker we forgot to move again last night. One dad who found himself firmly in

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Today’s Parent: Elf on the Shelf has a sassy new rival—and you’re going to LOVE him

If you’re like parents everywhere, then you know Santa’s little spy….ummm I mean, Elf on the Shelf, is less of a magical Christmas tradition and more of an annoying chore for mom and dad. Not to mention he’s kind of creepy—he spies on kids and then tattletales to Santa. Plus, kids can never touch him

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NEWSWEEK: ELF ON THE SHELF DESTROYED BY SAVAGE REINDEER IN HERE TOY ADS

The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children’s book author and dad, is a direct attack on the menacing, big-eyed doll that spies on kids and reports their naughtiness back to Santa. Reindeer in Here just wants to be their friend. The 2005 children’s book The Elf on

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