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HUFFPOST: Reindeer In Here Aims To Be A Stress-Free Alternative To Elf On The Shelf

When Adam Reed went to the store about two years ago to purchase an Elf on the Shelf kit for his daughter, he was disappointed by what he found.

“I didn’t realize that kids can’t touch it or it loses its Christmas magic. And that I’d have to move the darn thing every morning,“ he said. “For me and my family, it wasn’t the right tradition. But I searched and searched and didn’t feel I could find a truly positive tradition with a Christmas friend the child could really bond with.”

So the Los Angeles-based producer and children’s book author decided to create a new Christmas tradition for his daughter and other children to enjoy: Reindeer In Here.

It’s a book and plush toy set, à la Elf on the Shelf and Mensch on a Bench, featuring a reindeer that Santa sends to a child in early December to get to know them. The reindeer learns the child’s likes and dislikes, bonds with them and accompanies them on adventures, according to the story. While the child is sleeping, the reindeer sends letters to Santa reporting on the adventures they’ve shared and what the child’s true Christmas wishes are.

The reindeer is meant to be a holiday friend that children can touch, cuddle with and take everywhere. On Christmas Eve, families put the reindeer under the tree to return to the North Pole with Santa.

Reindeer In Here also celebrates that being different is normal. The toy has one antler that is smaller than the other, meant to represent the uniqueness of every child.

After Reed conceived of the Reindeer In Here, he wrote the storybook, worked with an illustrator to give it kid-friendly art and self-published it. He then found a company to help him create the plush toy and a designer to put together the packaging. Although Reed spent “a significant amount” of money to bring the product to life, he felt it was worth the investment.

“I didn’t really know what I was doing, but I knew that the message of ‘different is normal’ and creating a no-stress tradition for parents and Christmas friend for children would work,” he said. “I’d found there were a lot of parents like me who were searching for a more positive and stress-free Christmas tradition for their kids.”

Reindeer In Here debuted on Amazon on Black Friday in 2017 and sold out within two hours. In 2018, the kit was available in more than 1,200 retailers, most of them independent. Reed told HuffPost he’s sold Reindeer In Here to families in Mexico, Australia, South Africa and the U.K.

The entrepreneur said he’s most proud of the connections he sees children form with their reindeer.

“The child makes it their own ― they name it and decide if it’s a boy or girl,” he said. “Many parents at book signings have said, ‘Thank you, finally a tradition that has no stress beyond me giving it to my child and saying it’s their first gift for the holiday season from Santa. My child can have a magical experience where they take it everywhere.’”

Many celebrity parents have also posted about Reindeer In Here on their social media accounts, including Sarah Michelle Gellar, Jewel, Beverley Mitchell, Kristin Cavallari and Snooki.

While Reindeer In Here has been positioned as a “less creepy” version of the Elf on the Shelf, it still involves a story about being watched. But Reed said that it’s up to parents how to frame it.

“The book says that the reindeer writes notes back to Santa about their adventures ― it doesn’t say reports good or bad behavior,” he said.

“So for instance, my daughter was having a bad night and didn’t want to take a bath,” he continued. “If she had an elf, I could say ‘the elf is watching you and you’re not being a good girl.’ But I didn’t want to take that path, so I said ‘You know, Fuzzy the Reindeer has never seen a bathtub ― Do you think maybe you could show him the bathtub and take a bath?’

Ultimately, Reed wants to make it clear he harbors no grudge against Elf on the Shelf.

“I’m not here to bash them. They have an incredible business, and I’m in awe of what they’ve done,” he told HuffPost. “But when I went to the store to start that tradition, I realized it wasn’t right for me and my family.”

View the full article here.


When you think of holiday-themed toys, most of them involve a tradition in the month of December. But Reindeer in Here reins in a message for a year-long celebration.

Reindeer In Here is a book and plush set sent by Santa in December as the first gift kids can get during the holiday season. The story behind the plush is that it wants to get to know each child and celebrate that being different is normal. Kids are then encouraged to take their new plush friend everywhere with them to go on adventures and help Santa make their Christmas wishes come true.

The product was also on display at Wonder Works’ ELFstravaganza event in Charleston, South Carolina on Neighborhood Toy Store Day to kick off the holiday season. The Toy Book caught up with Adam Reed, author, creator, and CEO of Reindeer in Here, and Christine Osborne, owner of four toy stores, Wonder Works, about the product’s success and its performance at specialty retail.

The Toy Book: Tell me about Reindeer in Here and how it got started.
Adam Reed: I am actually a TV producer by day, and four years ago I had never even written a children’s book. One morning I woke up from a dream, went to the gym, and stream of consciousness wrote my first book and had no idea where it came from. Titled Bee In The Sea, I self-published it, it won a bunch of awards, it sold well, and figured I’d do that as a hobby. Flash forward to two years later (2016), when my daughter was about to turn two, we wanted to start a family Christmas tradition with her. As I looked in the market I couldn’t find one that I felt had a true positive Christmas message, was a tradition I’d want to repeat for many years, wasn’t going to stress me or my wife out having to move it everyday coming up with ridiculous scenarios, and that could also be a true Christmas friend to a child. So after searching and searching for that and not finding it, I decided to create that magical story and tradition. And of course, what is the most magical thing beyond Santa at Christmastime? A reindeer of course! Add to that the fact that I wanted children to be able to take their magical Christmas friend anywhere and everywhere, and the title Reindeer In Here was born!

TB: What is the message behind Reindeer in Here?
AR: Reindeer In Here a Christmas friend sent by Santa as the first gift of the holiday season to get to know each individual child and celebrate that being different is normal.  It’s important to note that this reindeer has one antler smaller than the other—this “different” reindeer was the one that came up with the idea to send all of Santa’s reindeer to each individual child early in the holiday season so the reindeer can get to know them and then tell Santa about their true Christmas wishes.

Christine Osborne: “Different is normal” is truly a magical message that is about one to two years ahead of its time. Mindfulness and bullying are some of the topics brands address, however, no one has hit on Adam’s message. In this day and age, children are introduced to divorce, cancer, learning disabilities, and more at a younger age than we were. Reindeer in Here provides a coping mechanism—one that shares we are all unique and different in our own way and that life is not smooth all the time. That bumps along the way, whether physical or emotional, are the norm. Learning to cope, discuss one’s feelings, and have a snuggly friend that makes one feel better is extremely important to a child. Children all have friends that have different things going on with themselves, a family member, or a friend. Viewing this as normal, it helps develop a child’s healthy perceptive of life. It will allow for a more well-rounded individual, that tolerates diversity with compassion and love. Adam Reed’s message is extremely timely.

TB: How is the message unique from other holiday-themed products? 
AR: Because it is more than just a positive Christmas tradition, it has a core message that resonates year-round—that being different is normal. It’s not that being different is special, but it is normal. We are all different and that should be celebrated. That is the true reason why parents and children all over the world have fallen in love with it.  Add to that, the fact that it works on multiple levels (1) It’s a positive elf alternative; (2) it’s a child’s Christmas friend they can take anywhere and everywhere; (3) there is NO STRESS for parents; (4) the message that being different is normal; and (5) it’s a tradition that can be repeated for many years—and it hits every bucket that parents have been looking to fill for themselves and their children at Christmastime.

CO: As early adopters of Elf on the Shelf, Wonder Works was one of the very first independent specialty retailers to embrace the Elf’s Magic and still does. However, Reindeer in Here is an excellent example that the holiday itself is celebrated in many ways across the globe. Each have their own magical message to share and each are necessary in this day and age. Reindeer in Here’s different is normal message is timely and culturally necessary, whereas Elf on The Shelf’s magic of the holidays specializes primarily on the magic of the season.

TB: What was consumer reaction for Reindeer In Here this holiday season?
AR: Tremendous! In only one year of being launched, we were in more than 1,200 independent retailers; 19 million in-home catalogs; have incredible reviews (almost all 5-star) on Amazon and Facebook; have tens of thousands of comments, direct messages, and emails from parents all over the world about how much their children have connected with the reindeer; and we will do 50 to 60 times the business we did last Christmas. It is an incredible testament to the fact this brand is truly resonating on every level, and for it to spread so fast and be so positively received has really made me proud. I am honored to have the ability to have my brand invited into family’s homes as a yearly Christmas tradition and I take that responsibility very seriously.

CO: Wonder Works has four local toy locations in one of the top tourist destinations in the U.S. We feature an annual Holiday Kickoff event for Neighborhood Toy Store Day, ELFstravaganza, attended by 6,000 member of the community. The hottest toy manufacturers, large and small, attend. This year, Reindeer in Here was one of the hottest, busiest booths of the entire event. Parents and children flocked to meet Adam, the author, and the Reindeer Mascot. The message that different is normal resonated with everyone, and the ability to cuddle your reindeer and have it provide the security a child needs was an undeniable draw. The kids did not want to put it down! Reindeer in Here is here to stay, as seen by the many plush and book sets sold this holiday season in our locations.

TB: What is the importance of launching Reindeer in Here at first specialty retail?
AR: After our sell-out success in 2017, I had an offer from one of the sharks from Shark Tank (I was not on the show) to go straight into big box retail. I said no, because I want to build this brand smartly and strategically step-by-step. This is a legacy brand and company that I want to leave to my children and grandchildren someday, so building it smartly was key. I was concerned if I went straight to big box it could be seen as a fad and be one and done. So, I decided to commit to independent retail this year because I know the power of these independents. The entire growth of this brand has been grass-roots. I know how amazing independent retailers can be at spreading the word on a very organic level. Amazing independent retailers such as Christine Osborne at Wonder Works have customers that have been coming to their stores for years, and trust them, and to see those customers embracing the brand so widely has been truly amazing. I was lucky enough to do eight weeks of book signings all over the country in these great independent retailers, and it exemplified the organic growth and response as each signing I went to had more and more people as the word spread throughout the holiday season.

TB: Do you have plans to expand distribution?
AR: Right now we are weighing all our options. The brand is being pursued by many retailers big and small, licensing opportunities, and global expansion. While I am flattered by all the interest, I want to find the right partners who believe in the brand, the messaging, and what this can become long-term, and those will be the long-term partners I will be looking to forge ahead into the future with a smart, strategic, methodical build. The future is definitely bright with possibilities and we will be plotting the course early next year.

TB: What’s next for Reindeer in Here?
AR: This is truly 5 percent of what I have planned for this brand. We will be the number one Christmas tradition brand of all time in the not too distant future. I can’t reveal what we have planned, but like we attacked 2018, no one will be anticipating what’s coming for 2019. I am not just treating this like a consumer products company. As I mentioned, I am a TV producer and I am treating this brand the same way I would any TV show I create—with a full 360 degree approach. You will see what I mean by that as next year starts to unfold. We are innovating every year, and are proud to be establishing the new Christmas tradition brand for families all over the world. It truly is just the beginning of what we have in store, and everyday I wake up excited at what lies ahead.

TB: Is there anything else you’d like to add?
AR: I think you are aware of this, but when we launched in 2017 we sold out of our entire inventory on Amazon in under two hours on Black Friday, and it became an instant No. 1 New Release and an instant No. 1 Best-seller. In 2018, we were awarded 12 separate awards, making us the most-awarded Christmas tradition brand of all time! All of the above happened in one year’s time from Black Friday 2017 to Black Friday 2018. We have been praised by many press outlets for Reindeer In Here having officially solidified its place as the only bonafide direct competitor to Elf On The Shelf.

CO: As a specialty toy retailer, it is very rare to find a brand/product that has an internal message that will resonate with everyone. When I saw this and met Adam, I knew it was the real deal. The message is timely and powerful. Sharing this message to a child at a young age can have a dramatic impact on their views of others and affect decisions they make in the future. Children are our future and positive impacts are crucial to making the world we live in a better place.

View the full article here.

Amy & Aron’s Real Life Reviews: Reindeer In Here- A Christmas Tradition For Your Whole Family

Do you have any Christmas traditions that you have passed along to your children and the next generation? We have so many. There are foods that only get made on the holidays, the family that we only get to see, and so much more. One new tradition that I think is absolutely adorable is the Reindeer In Here.

You know how much I love Christmas. I do love having all of the family and everything that goes along with it. When I find something worthy of sharing with you guys, I get so excited. This is one of those things.

I’m going to be completely honest but there was a point in this story that I had to slow down and catch my breath to keep from crying. This is so sweet and so involving, I love it. Kids can even name their reindeer.

What’s in the box?

The Reindeer In Here set comes with a plush reindeer and a storybook.

Why is this so special? That is something I asked myself before the set got here. I knew that Reindeer In Here promotes differences. Not everyone is the same. I love covering inclusion themed products. This little reindeer was a tiny reindeer and the antlers aren’t the same.

When kids have a physical difference than other kids it can be a worrisome topic. It doesn’t have to be. Each child, just like the small reindeer is different. Them message this company is sending is a beautiful one.

Every one of us in the world is different in our own special way. Different on the inside, different on the outside. Different in our hopes, dreams, and desires…and those differences should be celebrated. Reindeer In Here celebrates the differences in each and every one of us (whether human or reindeer). Santa could not be more proud that it took a DIFFERENT reindeer (with one antler smaller than the other) to come up with a DIFFERENT idea to solve Santa’s conundrum of how to get to know each individual child even better. Children are unique, reindeer are unique, and ultimately we are all unique. Reindeer In Here uses the magic of Christmas to help celebrate the uniqueness of each individual child through the idea that being DIFFERENT IS NORMAL.

This hits me right in my feelings. I have children with differences. I am an individual with differences! It’s amazing to be able to confidently celebrate the differences instead of feeling shame or embarrassment from it. I know this is a Christmas toy but, it really goes so much deeper than that. I love it!!

How To Make It A Tradition?

The Reindeer in Here is an early gift from Santa that comes out for the whole month of December. Santa’s goal is to get to know each and every child better. Every day, the child gets to show the reindeer something new. A new adventure. Something special in their life.

The story is so cute and only takes a few minutes to read too. The illustrations are adorable and show a great story even for the little guys that can’t read on their own yet. The whole set is absolutely adorable.

On Christmas Eve the special mission is to get your reindeer under the tree so it can go back to the north pole with Santa and the other reindeer and prepare for the next year. Next December 1st when Santa sends the early gift of your reindeer, your little one will be able to fill them in on all of the happenings of the year and share all new adventures.

This is a wonderful way to bring a new tradition to the family. I absolutely love it!!!

You can find Reindeer In Here on their website and social media.


I received this product for free to facilitate this review. If you have any questions please feel free to email me directly.
Amy Groves-
View the full article here.

Better Homes & Gardens: Reindeer in Here Is the Holiday Tradition You’ll Want to Start This Year

As a busy mom of two young girls, I’m always looking for creative and fun ways to celebrate the Christmas season with as little stress as possible. Enter Reindeer in Here. Designed to help spread holiday cheer and help Santa get to know your child, each adorable stuffed reindeer comes complete with a heartfelt holiday story about embracing our differences. What a wonderful message for the holidays (and all year!).

The reindeer puts it best: “To be different is normal,” he says. “I’ve got one antler small. Thinking different will fix this problem once and for all!”

I’ve found that incorporating the reindeer into holiday activities is pretty simple. At the beginning of December, your reindeer is sent to you from the North Pole. During the month, the reindeer tags along on Christmas outings, adventures, and everyday snuggles. We’ve brought him along on playdates and volunteer outings. While with your family, the reindeer writes letters to Santa about each child’s Christmas wishes and shares how they’re celebrating the holiday season. On Christmas Eve, the reindeer travels back to Santa at the North Pole—just in time for Christmas.

I’m not the only one who loves this new holiday tradition. Reindeer in Here has 98 percent five-star ratings on Amazon, and it sold out very quickly last year! One reviewer even called it a “godsend.” I’m just grateful it doesn’t require any nightly moving!

Our sweet Reindeer in Here has earned a coveted spot on my daughter’s bed—and in our Christmas routine.

Buy it: Reindeer in Here, $32.99

View the full article here.

ROMPER: The Reindeer In Here Will Inspire Your Kid To Behave, Without Giving You A Holiday Headache

Every parent wants to give their child a sense of magic and wonder during the holidays, and for millions, that wonder includes posing a certain red-clad doll around the house to supervise the festivities. But if you’re looking for a more hassle-free way to delight your kids this season, there’s a new option: The Reindeer in Here is a new holiday toy that provides the fun for kids, without the stress for parents.

Created by a TV producer and dad who was looking for a new Christmas tradition for his two young children, the Reindeer is a wide-eyed plush toy with an accompanying storybook explaining its origins. As the official Reindeer in Here site explains, parents can give the fuzzy friend to their child right at the start of the holiday season as Santa’s first gift. Kids are encouraged to take the deer with them throughout the day, so he can learn more about them, their families and friends, and their favorite things. He reports back to the North Pole every night, all the better to help St. Nick select just the right gifts to deliver. On Christmas Eve, the Reindeer should be put under the tree, where Santa will take it back home until the next year.

Not to discourage the Elf on the Shelf fans; there’ll always be a place in our heart for the little guy. But for parents who need a break from the nightly strategizing, or who just want to bring something different to their celebrations, the Reindeer in Here is a terrific choice. Here are some of the reasons why:

1. You Don’t Have To Pose It

No more poring over Pinterest trying to find new places to put the toy. (Tree? Done that. In the fridge? No room.) No more springing out of bed at 1 a.m. to move the elf because you forgot, and you don’t want to face the kids’ accusing looks as they tell you, “Hey, Sparkles was here yesterday!” Nope, the Reindeer in Here eliminates that migraine-inducing tradition completely. All the tradition asks is that your child take the reindeer “on different adventures each day.” For a preschooler, “adventure” can translate to “burying it under a pile of LEGOs” or “going to Target.” (Just don’t leave the deer behind in the shopping cart.)

2. It’s Not Creepy

Rather than giving a miniature spy permission to report on your kids’ good (or bad) behavior to a major authority figure, the Reindeer focuses on a “positive core message.” Instead of keeping track of every time the kids sneak a sugar cookie, it sends nightly notes to Santa about the child’s personality and preferences. Parents can write the notes on behalf of the deer, but this is strictly optional.

3. It Celebrates Differences

If you look closely at the Reindeer in Here, you’ll notice that one of its antlers is slightly shorter than the other. That’s not a manufacturing defect; that’s part of what makes the toy special. The toy is intended to teach children that “being different is normal,” and that their own individual traits are something to be proud of. According to the story, the Reindeer is also the one who thinks outside the box and finds a way to help Santa become better acquainted with the children on his list. Since kids don’t write him many letters anymore, the deer volunteers to be the one to get to know the kids and send his findings up to the North Pole.

4. It Won’t Break Your Budget

The Reindeer in Here is available in selected retail outlets or online; the toy alone is $20 in stores or $22 on Amazon. You can also get the book and toy shipped in a festive box for $34 through the website. Other options include just the Reindeer in Here: A Christmas Friend book, or a package of coloring and activity books. There’s also a “Best Friend Bundle” featuring the Reindeer’s snowman bud, Cane; a “Night Before Christmas” bundle that includes a cookie plate for Santa and another for reindeer treats; a cute baby blanket; or even a three-pack of fuzzy thermal reindeer socks.

5. It Won’t Get Forgotten After New Year’s

Unlike your kids’ other stuffed animals that get tossed under the bed or left in the corner of the den, the Reindeer is a holiday-only toy that goes back to Santa on Christmas Eve, where it stays until next December. So you all can bid the cute deer a fond farewell after just a few weeks of playing (when the initial excitement will have worn off anyway), and your child will have the fun of anticipating its return when the holidays roll around again.

View the full article here. One year after online Christmas sensation, hometown Reindeer in Here author returns to Bakersfield for book signing

Last year, Bakersfield native Adam Reed’s Christmas book and plush toy combination, Reindeer in Here, sold out on Amazon in less than two hours. This year, Reed hopes to make an even bigger splash.

“It’s just surreal to see it all take off,” he said in a phone interview. “No one has done what Reindeer in Here has done as a brand pretty much ever.”

Reed came up with the idea for Reindeer in Here about two years ago. He pictured it as an alternative to the popular Elf on the Shelf picture book and toy, in which parents move a toy elf each night, who reports back to Santa Clause about the child’s behavior.

“It wasn’t positive,” Reed said about the elf. “For me it wasn’t right. So I really went home and set out to create a positive tradition for children.”

The result of his efforts was Reindeer in Here, a cheerful book about a reindeer sent by Santa to a child’s home to get to know him or her, and report back to the North Pole on Christmas Eve so Santa can give the child the best presents possible. The book comes with a reindeer plush toy that children can carry around with them wherever they go, unlike the elf from Elf on the Shelf, which is supposed to be untouched by kids throughout the holiday season.

“The true message of the book is that every child is different, and that being different is normal,” Reed said. “If you look at the pictures with kids, they literally fall in love with this reindeer.”

Last year, the book and toy were only available on Amazon. The combo debuted on Black Friday, completely selling out in less than two hours, and becoming a Number 1 bestseller on the biggest retail website in the world.

Now Reed hopes to make the product, which sells for around $32 on Amazon, the largest Christmas brand on the planet.

He has expanded to 1,200 independent retailers and has visited several states as part of a national book tour.

He will host a book signing event in Bakersfield as part of the tour from 10 a.m. to 2 p.m., Saturday, at Bobbi’s Hallmark located at 8200 Stockdale Hwy.

“I’m excited about it,” he said. “I’m proud to be from Bakersfield. It’s why I am who I am. I grew up a small town boy and I’m still in my heart a small town boy with traditional values.”

Following this holiday season, Reed hopes to make the brand even bigger by introducing new elements to the story. He hopes to expand into big box stores soon, and take the product international.

Despite the success of the product, Reed cannot devote all his time to Reindeer in Here. He has a full time job as CEO of the television production company ThinkFactory Media, which has produced programs like History’s “Hatfields & McCoys” and Bravo’s “Million Dollar Matchmaker.”

Reed has two young children at home, including a three-year-old daughter, Peyton, whom he wrote the book for in order to create a Christmas tradition with her.

“It’s magical how she reacts to it,” he said. “Sometimes I don’t just take a moment to enjoy it, but it really is magical, and I’m so lucky and blessed to have kids this age to see it all unfold.”

He said he has only reached a tenth of the brand strategy that he had planned, and he hopes to build on the success the product has already generated.

If the past is any indication, much more could be to come from the reindeer with the Bakersfield origins.

“If you look at the gift and toy industry you will be hard pressed to find any children’s brand or holiday brand that went from being online one year and 1,200 stores the next year,” Reed said. “I knew it was going to resonate. I didn’t know it was going to resonate so quickly and at this level.”

View the full article here.

TODAYS WOMAN: Reindeer in Here an Elf on the Shelf Alternative

It is that time of the month. No, not that time of the month ladies! It is the time where everyone is sharing Elf on a Shelf pictures.  I never bought into the whole Elf on the Shelf. Some of my family members have and I am cool with that. We are just not a scout- elf family and never will be.  It is just too time consuming. Our busy lifestyle does not permit it.  In fact even “The Irish Fairy Door” was short lived. Plus there are other reasons. I won’t make this an anti-elf post though. With all that said I was looking for an alternative to the Elf ON the Shelf Craze when I stumbled upon Reindeer in Here the first week of November.

About Reindeer in Here

Like me, Dad and children’s book author Adam Reed was looking to start a Christmas tradition with his daughter. From there Reindeer in Here was born. It was out of  Reed’s desire to create a positive alternative to Elf on the Shelf.  Kudos to Adam!

Since its creation Reindeer in Here has won several awards from parenting organizations such as a GOLD Mom’s Choice, Creative Child Magazine’s Best Book of the Year, Toy Insider’s Top Holiday Toy, and the prestigious National Parenting Center Seal of Approval!

Unlike Elf on the Shelf children are encourage to love, cuddle and take their reindeer with them wherever they go.  The little reindeer is a friend of Santa and shares children’s wishes to Santa, unlike Elf on the Shelf who is a scout for Santa, reporting on children’s behavior.

What you may find appealing is that you don’t have to move the reindeer at night like you do with Elf on the Shelf. In fact children are encourage to sleep with their new reindeer friend, and believe me when I say they will want to. Who wouldn’t want to sleep with a cuddly reindeer?

At night when your child takes the reindeer to bed with them, the reindeer ‘write notes’ back to Santa detailing their daily adventures. This way throughout the month of Dec, Santa can learn about the uniqueness of each individual child and help Santa deliver to them on Christmas Eve their true Christmas wishes.

On Christmas Eve, children put their reindeer under the tree so that Santa can take him or her back to the North Pole, where they’ll live until Dec 1st of the following year.

Reindeer In Here Storybook

Included with the reindeer is a storybook written by Adam Reed and illustrated by Izzy Bean that tells the charming tale of how this adorable reindeer’s early arrival came to be. The book shows diversity not just in the pictures of the children, but in the illustrations of the reindeer, too. And If you look closely at the plush reindeer, you’ll notice that one of her (his) antlers is slightly shorter than the other.

I actually forget that the reindeer was arriving, so when he arrived on my doorstep it was a surprise to me as well. Reindeer In Here arrived in a exclusive “Direct from the North Pole” shipping box. I love this idea as Miss P believes that her reindeer came directly from Santa himself!  Perhaps he did? Also in the box is a note from Santa about Reindeer In Here.

Our thoughts

Our package arrived a day late, but Miss P is super excited to have her here with us. She has decided to name her reindeer Cuddles. While she has only been here with us a day Miss P and Cuddles have been inseparable. Overall, I look forward to this holiday tradition unfolding with my daughter for many years to come.

Are you doing Elf on the Shelf or Reindeer in Here?



Although never intending to be an author, Reed has always been a storyteller. When not being a dad, he is President of Los Angeles-based Emmy nominated production company, Thinkfactory Media, one of the most prolific scripted and unscripted production companies in the business. He has created and produced over 500 hours of television — producing such notable series including Gene Simmons Family Jewels (A&E), Marriage Boot Camp: Reality Stars (WEtv), Mama June: From Not to Hot (WEtv), and Sun Records (CMT). He was the youngest producer ever to be listed in the Hollywood Reporter’s exclusive Reality Power List.

Adam is also an accomplished commercial director, having been shortlisted at the Cannes International Advertising Festival, and having directed the largest campaign ever in the history of the Partnership for a Drug Free America. That campaign was not only credited with curbing ecstasy use in America, but also garnered Adam national and international acclaim. It went on to become one of the most successful commercial campaigns ever created. Adam continues to direct commercials and collaborate with some of the leading advertising agencies in the world.

View the full article here.

MOM FAB FUN: New Reindeer in Here Products: Just in Time for the Holidays!

Last summer I had the opportunity to share a very special product with you: Reindeer in Here

This cuddly, unique alternative to the traditional Elf on the Shelf tradition celebrates the uniqueness of every child and celebrates differences. I’m excited to share that, just in time for Christmas, Reindeer in Here is offering several additional products to complement the original book and plush gift set!

Available now are two sizes of the Reindeer in Here plush that can be ordered on their own (so siblings can each have their own cuddly friend). The cute figure is available in 8-inch ($21.99)or 13-inch

($35.99) sizes. The book ($15.99) can also be ordered individually.

I decided to try one of the more intriguing new products: the Ceramic Wishing Jar ($23.99). This 3-D limited edition jar is embossed with all of the characters from the Reindeer in Here book. It also comes with 24 wishing cards on which children (and adults!) can write their Christmas wishes. I loved the idea of having conversations with my kids about the true meaning of Christmas and creating concrete and abstract “wishes” that we could store in the jar and discuss. I of course allowed them to use a few to highlight the big toys they want this year, too!

In addition, I couldn’t pass up the adorable Reindeer in Here thermal slipper socks with rubber grips ($14.99). These come in youth size 5-9 and will keep your little ones’ toes toasty throughout the holidays and beyond! They are available in two styles: Reindeer in Here (pictured below) or Cane the Snowman.

If you’re looking for a unique gift this holiday season, consider the Reindeer in Here plush figure and book along with one or more of these additional accessories. The message of acceptance and friendship behind this product is a perfect fit for this time of year and a fantastic starting point for conversations with your little ones about being inclusive.

My kids absolutely loved creating wishes for the wishing jar! Your family will love it too – simply visit to purchase these products and other high-quality Reindeer in Here products.

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SYRACUSE MOMS BLOG: Reindeer in Here-Taking over Elf on the Shelf

Have you heard of Reindeer in Here? He’s this adorable little Reindeer that will replace the creepy Elf on the Shelf.  The message is, being different is normal. Now this is something that I can stand behind.

Reindeer in Here was created by a dad who wanted to share the story of how it’s okay to be different and how special that is. Reindeer in here is a plush reindeer that the children can hug and carry around with them. He’s meant to replace the elf on the shelf by coming to your house on Decemeber 1st and staying with your kids until Christmas Eve when he helps Santa return to the north pole.

My girls each have one and when I say they are obsessed, it’s an understatement. They love how cute and cuddly he is. They named their reindeer Snickers, Goldie and Santa Claus Girl.  Not only is the reindeer cute and cuddly, it comes with this colorful storybook explaining everything about the tiny reindeer. It’s a great story with an even better message, being different is okay.

Reindeer in Here is different because his antlers are not the same size. The books illustrates that we are all different, on the inside and the outside. It let’s children know that it’s okay to be different and now they have this little reindeer who is different. It’s just such a warm feeling.

One of my favorite parts about him and you may also agree, you don’t have to move him and come up with some elaborate hiding spot. If you are anything like me, you’re not as much of a Pinterest mom and more of an Amazon prime mom, so coming up with creative places for the elf was not one of your stronger qualities. Plus, the kids couldn’t touch the elf.  Your kids can keep the cute reindeer in bed with them as Reindeer in Here will write Santa a letter each night.

You should check @reindeerinhere out!

As always, thank you for following along! Leave me a comment below if you are an Elf on the Shelf fan or Reindeer in Here fan!

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MOM SPOTTED: “Reindeer In Here” Box Set Is A New Magical Family Christmas Tradition

Christmas is right around the corner and my kids are so excited. Even though it isn’t quite Thanksgiving I have already started to sneak out some Christmas decor. We have so many great family traditions around Christmas. I make sugar cookies with my kids and we take plates of them to neighbors. We have a certain hill we love to go sledding on after a good powdery snowfall. We also make my grandma’s special muffin recipe every Christmas Eve while we open pajamas and a new ornament. Christmas is magical and I am always looking for great new traditions for my family. “Reindeer In Here” will for sure be one of my kid’s new favorite traditions. Reindeer in Here is a gorgeous box set that comes with a darling Reindeer ready for snuggling and a really cute book that your kids will love.

Reindeer in Here made its debut last year on Black Friday and in just two hours it was completely sold out on Amazon! It has been awarded nine national honors and is now the “Most Awarded Christmas Tradition Brand of 2018. Unlike other traditions that sit on shelves and aren’t allowed to be touched, this sweet little Reindeer is all about the cuddles!

The Reindeer In Here “magically” arrives at your doorstep as your kid’s first official gift of the season from Santa. The packaging is absolutely amazing. The box makes it clear that this present is directly from Santa himself and should be handled with care. It also hints that a new “Christmas Friend” is inside. It also has a note on the inside of the box from Santa!

Reindeer In here is a story about why it is normal to be different and that being different is what makes you special! There are so many cute characters like a snowman with a candy cane nose. It is your kid’s job to give your special Reindeer a name then the adventures can begin. The Reindeer can go on all of your adventures this holiday season. He can be snuggled, cuddled, played with, and will hear all of your kid’s Christmas wishes to tell Santa.

Reindeer In Here is the perfect gift this holiday season. Your kids will love how sweet, soft, and darling the Reindeer is. The book is also so great and the pictures are awesome. They will love the book and giggle along with the story.

The Reindeer In Here website can help you find a retailer near you to purchase your own box set or you can find it on Amazon. Order this new Christmas friend asap so your kids can start adventuring with their own Reindeer that will tell Santa all of their Christmas wishes.

View the full article here.

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