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Although never intending to become an author or children’s IP creator, Adam Reed has always been a storyteller. For the past 20 years he has been at the helm of Nashville-based Emmy nominated production company, Thinkfactory Media, one of the most prolific production companies in the business. He has created and produced over 1000 hours of television—including such notable series as Gene Simmons Family Jewels (A&E), the Marriage Boot Camp franchise (WeTV – 16 seasons), Hatfields & McCoys starring Kevin Costner & Bill Paxton (History), Rat In The Kitchen (TBS), Mama June (WeTV – 6 seasons), amongst many other hits. Adam is also an accomplished commercial director, having been shortlisted at the Cannes International Advertising Festival.
Although his role running Thinkfactory has been an important one, his most important role is being a father. In 2016, when his daughter turned one, Adam went in search of a holiday tradition to start with his young family. As he searched, he was struck by the lack of holiday tradition brands with a positive core message that also didn’t stress out parents in the process.
Although never intending to become an author or children’s IP creator, Adam Reed has always been a storyteller. For the past 20 years he has been at the helm of Nashville-based Emmy nominated production company, Thinkfactory Media, one of the most prolific production companies in the business. He has created and produced over 1000 hours of television—including such notable series as Gene Simmons Family Jewels (A&E), the Marriage Boot Camp franchise (WeTV – 16 seasons), Hatfields & McCoys starring Kevin Costner & Bill Paxton (History), Rat In The Kitchen (TBS), Mama June (WeTV – 6 seasons), amongst many other hits.
Adam is also an accomplished commercial director, having been shortlisted at the Cannes International Advertising Festival. Although his role running Thinkfactory has been an important one, his most important role is being a father. In 2016, when his daughter turned one, Adam went in search of a holiday tradition to start with his young family. As he searched, he was struck by the lack of holiday tradition brands with a positive core message that also didn’t stress out parents in the process.
With that, he struck out to create a fresh new Christmas tradition not only for his family, but for families all over the world. In doing so he vowed to create a magical story that transcends time and also celebrates the uniqueness of every child. Thus, REINDEER IN HERE® was born. As he conceived the main reindeer character he specifically designed it with one antler smaller than the other —to symbolize and celebrate the differences and uniqueness of each individual child and reinforce that BEING DIFFERENT IS NORMAL.™
With that, he struck out to create a fresh new Christmas tradition not only for his family, but for families all over the world. In doing so he vowed to create a magical story that transcends time and also celebrates the uniqueness of every child. Thus, REINDEER IN HERE® was born. As he conceived the main reindeer character he specifically designed it with one antler smaller than the other —to symbolize and celebrate the differences and uniqueness of each individual child and reinforce that BEING DIFFERENT IS NORMAL.™
Launched in 2017, REINDEER IN HERE® sold out on Amazon in under two hours and became an instant Amazon #1 New Release and Best Seller. In just a few short years, REINDEER IN HERE®, has become the MOST AWARDED CHRISTMAS TRADITION BRAND of all time, having won 12 MAJOR AWARDS including Creative Child Magazine’s “Book of the Year,” a gold Mom’s Choice Award, and the prestigious National Parenting Center seal of approval.
During the holiday season of 2022, CBS debuted Reindeer In Here®️, the animated Christmas special, which quickly became an instant holiday classic debuting as #1 in its time slot, was one of the top five most social shows in primetime, and had the top seven-day viewers playback for any animated holiday special in the 2022 season. It is currently the highest-rated and most watched animated Christmas special across all broadcast, cable, and streaming platforms. Reindeer In Here®️, the animated Christmas special, will now sit alongside holiday perennials like Rudolph and Frosty, and will return yearly as its own holiday perennial on CBS, Paramount+, and Nickelodeon. The cast includes Adam Devine voicing Blizzard “Blizz;” Jim Gaffigan voicing Santa; Melissa Villaseñor voicing Candy; Henry Winkler voicing Smiley; Candace Cameron Bure voicing Pinky; Donald Faison voicing Bucky; Jo Koy voicing Hawk; Gabriel Bateman voicing Theo; and Brooke Monroe Conaway voicing Isla.
Adam lives in Brentwood, Tennessee with his wife and two children —his daughter Peyton and son Weston, who all of his books are dedicated to.
