Adam Reed knew he wanted something different for his daughter.
It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.
“I couldn’t find a Christmas tradition that would be pure magic for (my child) without added parental stress at holiday time,” Reed told USA TODAY. No disrespect to “Elf on the Shelf,” but there was a need in Reed’s home for something new. He began to feel that there may be a need in the market, too.
Reed, a TV producer by trade, had been creating and producing shows for 20 years, including “Gene Simmons Family Jewels,” “Hatfields and McCoys,” and “Mama June,” everything but animation, he said. Writing children’s books became a hobby of his late in his career.
Read the full article here https://www.usatoday.com/story/money/2023/11/27/reindeer-in-here-elf-on-the-shelf-alternative/71672948007/
